The Archetype Process Blog

Tony Wodarck - TAP Photographer Profile
Something that has been incredibly important to us here at The Archetype Process is sharing knowledge that helps other photographers grow.  The idea that a rising tide raises all boats is very applicable to all of us as photographers.  It's...
Hannah Mann - TAP Photographer Profile
So much of the TAP work posted by photographers is absolutely amazing and one of the photographers that constantly catches our eye with her posing and color is Hannah Mann.  Hannah's color is classic Fuji Pro400H and it's nearly impossible...
The Film Grain Photoshop Action
"What should my grain settings be?" That is one of the questions we have consistently heard since we launched The Archetype Process in 2017.  Most people talk about the grain settings in Lightroom which, in our opinion, fall far short...
The Magic Button Photoshop Action
Anyone who has shot film has probably had moments when they wonder why their scans aren't coming back as nice as they had imagined they would look.  It's expected that film scans will need a little bit of editing but...
What’s in the Name // Understanding TAP
What’s in a name?  Looking at The Archetype Process names might be a bit confusing at first but there is a lot of meaning behind them.  If you’re new to the TAP profiles or have been using the TAP profiles...
The Archetype Process Fujifilm Pro Pack
Fujifilm is a photographers household name due to the incredible popularity of Pro400H which is sadly now discontinued.  However, the magic of Fujifilm didn’t stop at just Pro400H in the past.  The Fujifilm Pro Pack includes several film stocks that...
The Archetype Process Kodak Pro Pack
The Kodak film library is full of great films that are vibrant and have nice warm skin tones.  Thankfully, we have profiled all of these film stocks with exposure values all of the way from EXP -1 to EXP +2. ...
The Archetype Process Monochrome Pack
Black and white film has one of the most timeless looks in all of the photography world!  No matter if you love lower contrast black and white like Ilford Delta 3200 or high contrast black and white film like Fujifilm...