The Archetype Process Blog

Photographing what real life looks like is one of those things that takes a very special eye and a special approach to photography.  It takes patience, some trial and error but when done well it produces some of the most...

There is a lot to say about Joakim and the first of those things is that he is a great photographer.  We are consistently impressed with the quality of work we see him posting.  Not only that but he is...

We are proud to share the work and words of Christina Quesenberry this month!  Christina is a family photographer based out of Germany whose focus on connecting with her clients is immediately apparent when looking at her photos!  She is...

To say that Toto has a prodigious work ethic and is an absolutely incredible photographer is beyond being an understatement.  The work we see from him on a regular basis is stunning.  Whether it is a bright and airy wedding,...

The variety of incredible work we see in the TAP community is amazing!  We are huge fans of Erica J's photography as she is one of those photographers whose work really stands out.  Her classic, clean editorial style works perfectly with...

Something that has been incredibly important to us here at The Archetype Process is sharing knowledge that helps other photographers grow.  The idea that a rising tide raises all boats is very applicable to all of us as photographers.  It's...

So much of the TAP work posted by photographers is absolutely amazing and one of the photographers that constantly catches our eye with her posing and color is Hannah Mann.  Hannah's color is classic Fuji Pro400H and it's nearly impossible...

"What should my grain settings be?" That is one of the questions we have consistently heard since we launched The Archetype Process in 2017.  Most people talk about the grain settings in Lightroom which, in our opinion, fall far short...

Anyone who has shot film has probably had moments when they wonder why their scans aren't coming back as nice as they had imagined they would look.  It's expected that film scans will need a little bit of editing but...

What’s in a name?  Looking at The Archetype Process names might be a bit confusing at first but there is a lot of meaning behind them.  If you’re new to the TAP profiles or have been using the TAP profiles...

Fujifilm is a photographers household name due to the incredible popularity of Pro400H which is sadly now discontinued.  However, the magic of Fujifilm didn’t stop at just Pro400H in the past.  The Fujifilm Pro Pack includes several film stocks that...

The Kodak film library is full of great films that are vibrant and have nice warm skin tones.  Thankfully, we have profiled all of these film stocks with exposure values all of the way from EXP -1 to EXP +2. ...

Black and white film has one of the most timeless looks in all of the photography world!  No matter if you love lower contrast black and white like Ilford Delta 3200 or high contrast black and white film like Fujifilm...