The Archetype Process was founded in November of 2010 with the idea of making workflow tools for photographers that were truly one click and has evolved into film emulation profiles and educating photographers on what things can and can not be truly one click.

A profile is the base for an image that changes the way the color and tonality of the file is interpreted…much like film interprets color and light in it’s own unique way.

The Archetype Process profiles are designed to set the base interpretation of an image to emulate the way a specific film and scanner combination would before any adjustments are made in scanner.

The profiles for Lightroom and Capture One were built using the same film scans but there are differences in how the profiles are applied between the two programs.

One important difference is that Capture One does not allow the Layer Opacity to be adjusted on the ICC Profiles that TAP profiles use.  This means that the profiles are applied at their full amount and cannot be reduced.

Lightroom allows the profile to be adjusted using the profile amount slider and can be reduced or increased.

The Archetype Process profiles were designed to give film photographers and lovers of the film look a replacement for shooting film for times they want to. The goal has always been to create something that doesn't feel like a compromise and make you kick yourself later for “not shooting that on film.”

The Kodak and Fujifilm packs were renamed The Green Pro pack (Fujifilm) and The Yellow Pro pack (Kodak). The profiles in each pack are still the same as what was included in the corresponding Fujifilm and Kodak Pro packs.

We love that the workflow is easier than ever now with The Archetype Process profiles!

-Select your film & scanner combination from the profile browser

-Dial in the amount of the profile you prefer (the profiles are most accurate at 100%)

-Make basic adjustments (in the basic panel in ACR or Lightroom)

The easiest way to explain the main difference between The Archetype Process and presets is simply that it gives you a “bigger box of crayons.” ACR (Adobe Camera Raw) and Lightroom let you change the “anchor” color of 8 hues and while that is great and a lot can be done by altering those hues, having thousands to alter does a much better job at emulating the color palette of the film and scanner combination we profile.

For the majority of people, yes. We’ve had the unique opportunity to edit almost 500,000 images a year for other photographers with most of them being hybrid shooters and because of that have been able to see the look most people are getting from the film and scanner combinations. These should be really close to the way your scans are from your film and scanner combination. The Archetype Process profiles were designed from basic scans out of our Fuji Frontier and Noritsu scanners. No other color adjustments were made to give you the truest tones from the film and scanner.

No, we are not selling any presets and do not include any presets in the purchase of The Archetype Process profile packs. The full power of The Archetype Process profiles lie in the profiles themselves and what you choose to do with them.

Yes, all of our profiles can be built into a preset. A profile itself is not a preset, but it can be part of one.

You sure can! To use The Archetype Process profiles on your Android or iOS device, you need to have the profiles installed in Lightroom (NOT Lightroom Classic) and have your Creative Cloud account linked and synced.

You will receive a zip folder with the Profile Pack you purchased ready to install and use.

The Archetype Process profiles work in ACR (Adobe Camera Raw) 10.3 and newer, Lightroom Classic 7.3 and newer, Lightroom 1.3 and newer, and Lightroom Mobile.

No, the functionality of the profiles was not added by Adobe until April 2018 (or else we would have released them years ago) and will not work in versions earlier than Lightroom Classic 7.3. If you check your Develop panel and see the Profile section at the top of the Basic panel (by default,) then the profiles will work. If you see the Profile section at the bottom of the Develop panel (by default) then you need to update to install and use The Archetype Process. We can’t recommend the awesomeness of the Adobe Creative Cloud Photography Plan enough though!

Due to the nature of digital download products, all sales are final and there are no refunds or exchanges.