About Us
The Archetype Process
The original pattern or model from which all things of the same kind are copied or on which they are based.
Who are we?
We are photographers just like you! We photograph weddings, families, portraits and love personal projects that help us to grow as photographers.
The Archetype Process team is passionate about delivering products that help photographers achieve the look and feel they love. We also love providing educational content that will challenge and encourage photographers in their photographic journey
MEET DUSTIN!
I'm a husband to Andi and a father to Desmond and Henley and love exploring the great outdoors with them; with a camera in one hand and a great cup of coffee in the other!
My goal in creating The Archetype Process was never to replace film but to create a process that results in an accurate representation, both in look and feel of film that may not be available forever. I love to see photographers shooting film side-by-side with TAP profiles and feel that the highest level of success for The Archetype Process happens when the differences between film and digital are indistinguishable when using TAP.
I'm excited that you're here and am honored that you are considering using a product that I have put my heart and soul into.