THE TAP SUMMER SALE IS HERE!!
20% OFF ALL PRODUCTS FROM JULY 4 - JULY 7
F.A.Q.

WE ANSWER ALL OF YOUR TAP QUESTIONS

What is The Archetype Process?

The Archetype Process was founded in November of 2010 with the idea of making workflow tools for photographers that were truly one click and has evolved into film emulation profiles and educating photographers on what things can and can not be truly one click.

What is a Profile?

A profile is the base for an image that changes the way the color and tonality of the file is interpreted…much like film interprets color and light in it’s own unique way.

What are The Archetype Process profiles?

The Archetype Process profiles are designed to set the base interpretation of an image to emulate the way a specific film and scanner combination would before any adjustments are made in scanner.

Who are The Archetype Process profiles for?

The Archetype Process profiles were designed to give film photographers and lovers of the film look a replacement for shooting film for times they want to. The goal has always been to create something that doesn't feel like a compromise and make you kick yourself later for “not shooting that on film.”

How do I use The Archetype Process profiles?

We love that the workflow is easier than ever now with The Archetype Process profiles!

  • Select your film & scanner combination from the profile browser
  • Dial in the amount of the profile you prefer (the profiles are most accurate at 100%)
  • Make basic adjustments (in the basic panel in ACR or Lightroom)

How are The Archetype Process profiles different from presets?

The easiest way to explain the main difference between The Archetype Process and presets is simply that it gives you a “bigger box of crayons.” ACR (Adobe Camera Raw) and Lightroom let you change the “anchor” color of 8 hues and while that is great and a lot can be done by altering those hues, having thousands to alter does a much better job at emulating the color palette of the film and scanner combination we profile.

Will these match my film scans?

For the majority of people, yes. We’ve had the unique opportunity to edit almost 500,000 images a year for other photographers with most of them being hybrid shooters and because of that have been able to see the look most people are getting from the film and scanner combinations. These should be really close to the way your scans are from your film and scanner combination. The Archetype Process profiles were designed from basic scans out of our Fuji Frontier and Noritsu scanners. No other color adjustments were made to give you the truest tones from the film and scanner.

Are you selling presets?

No, we are not selling any presets and do not include any presets in the purchase of The Archetype Process profile packs. The full power of The Archetype Process profiles lie in the profiles themselves and what you choose to do with them.

Can Profiles be presets?

Yes, all of our profiles can be built into a preset. A profile itself is not a preset, but it can be part of one.

Can I really use these on my phone?

You sure can! Adobe is slowly making it easier and easier to do so as well. To use The Archetype Process profiles on your Android or iOS device, you need to have the profiles installed in Lightroom CC and have your Creative Cloud account linked.

What is included when I purchase a The Archetype Process pack?

You will receive a zip folder with the Profile Pack you purchased ready to install and use.

What applications do The Archetype Process profiles work with?

The Archetype Process profiles work in ACR (Adobe Camera Raw) 10.3 and newer, Lightroom Classic CC 7.3 and newer, Lightroom CC 1.3 and newer, and Lightroom Mobile.

Will The Archetype Process profiles work in older versions of Lightroom?

No, the functionality of the profiles was not added by Adobe until April 2018 (or else we would have released them years ago) and will not work in versions earlier than Lightroom Classic CC 7.3. If you check your Develop panel and see the Profile section at the top of the Basic panel (by default,) then the profiles will work. If you see the Profile section at the bottom of the Develop panel (by default) then you need to update to install and use The Archetype Process. We can’t recommend the awesomeness of the Adobe Creative Cloud Photography Plan enough though!

What is your return policy?

Due to the nature of digital download products, all sales are final and there are no refunds.

WHERE YOU MAY HAVE SEEN THE ARCHETYPE PROCESS

Find your #myarchetype

Stay up to date...

We're constantly developing and improving our products. Stay up to date with The Archetype Process by signing up!

Form submitted successfully, thank you.Error submitting form, please try again.

The world's best film emulation profiles and photo editing tools!

#thearchetypeprocess

Follow us on the Instagram