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What’s in the Name // Understanding TAP

What’s in a name?  Looking at The Archetype Process names might be a bit confusing at first but there is a lot of meaning behind them.  If you’re new to the TAP profiles or have been using the TAP profiles since the C1ick Match days, everyone is going to get to learn this together because...

The Archetype Process Fujifilm Pro Pack

Fujifilm is a photographer household name due to the incredible popularity of Pro400H which is sadly now discontinued.  However, the magic of Fujifilm didn’t stop at just Pro400H in the past.  The Fujifilm Pro Pack includes several film stocks that are just as great as Pro 400H.   For those who love a little bit...

The Archetype Process Kodak Pro Pack

The Kodak film library is full of great films that are vibrant and have nice warm skin tones.  Thankfully, we have profiled all of these film stocks with exposure values all of the way from EXP -1 to EXP +2.  Having these options will help you to match your film scans or they will help...

The Archetype Process Monochrome Pack

Black and white film has one of the most timeless looks in all of the photography world!  No matter if you love lower contrast black and white like Ilford Delta 3200 or high contrast black and white film like Fujifilm Acros 100, TAP has a profile for you.  We have also included profiles with red,...

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